Category: Marketing Tips & Tricks

Match photography, floor plans, tours, aerials and video to the property questions you need to answer.

Assign review responsibilities, collect useful corrections and prevent conflicting instructions before listing media goes live.

Give a flexible room a readable purpose without making unsupported claims about its size or permitted use.

Explain the property’s setting while planning around seasonal foliage, shadows and changing exterior conditions.

Separate a real need for updated photographs from changes that belong in the listing copy or gallery order.

Use room photographs, transitions and a floor plan to explain stairs, separate levels and how the home connects.

Explain sleeping arrangements, everyday amenities and shared areas with accurate photographs and captions.

Turn a few important property features into a clear opening, route and ending for a concise marketing video.

Give the photographer a clear account of the available space, access and practical questions prospective occupants will ask.

Choose useful location images, label them clearly and avoid implying that nearby amenities belong to the property.